Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
For physical software, it’s super hard to buy it if stores aren’t stocking it.
The Xbox section doesn’t really exist at Target, Walmart, or Costco anymore, and it’s on the way out at Best Buy. Naturally that’s going to have an impact on sales.
Further, Microsoft doesn’t seem interested in physical sales anymore. I probably would have bought Avowed if it existed in meat-space, it doesn’t. I had a really hard time sourcing Indiana Jones and Outer Worlds 2.
On the hardware side, I already have this generations worth of hardware (PS5, XSX, Steam Deck), and I’m not interested in all the baggage on the Switch 2.
Plus, hardware prices are up.
So the surprise would be if sales hadn’t gone down.